Studio NUBA
A space designed to transform the way we imagine, create, and experience travel.
The proposal for the new NUBA space in Barcelona posed a great challenge. This place had to represent the brand's new strategy, based on the three pillars of art, gastronomy, and well-being, and be closely aligned with its rebranding. To achieve this, we conducted an exhaustive study of the brand and its wide range of trips and experiences, thus understanding its evolution over the years.
Project: Terria
Photos: Belén Imaz
Video: Conchita Albert
The area stole our hearts from the beginning.
Our analysis of the surroundings confirmed that the location was perfect. The Sarriá-Sant Gervasi neighborhood, and in particular "the round church square," captivated us from the very first moment.
We discovered a great variety of interesting places around us: Turó Park, Alzueta Gallery, designer furniture stores like Tresserra Collection or Ri House, architecture studios, local neighborhood spots with the best offerings, a hardware store that saved us during the setup (where our mother would really enjoy browsing), and renowned establishments such as Semon, Oriol Balaguer, and Isabella’s.
Representation of the 3 business foundations
Carpenters, stonemasons, upholsterers, painters, and others, who with their own hands transformed this place into a home where beauty reveals itself in the details.
It manifests in the light that filters through the latticework of the patio (Cerámicas Ferrés), in the texture of the carved stone in every room, in the play of light and reflections from the glass blocks, in the imposing sculptural staircase, in the textiles (Gastón y Daniela) that dress the space, in the enameled ceramic sink (Maora), and even in the smallest details like the handles on the bar cabinet or the finishings of the magnificent bookcase with its brutalist inspiration: unique pieces that evoke the authenticity of artisanal tradition.
The curved sofa, fully integrated into the woodwork, is the perfect nook to pause, browse a book, plan the next destination, or simply let yourself be carried away by the atmosphere of the space.
The selection of books and decorative objects in the library, curated by Paloma Richi from Pujar con Arte, pays homage to the spirit of the Grand Tour, those 18th-century aristocratic journeys in which young Europeans traveled the world to complete their education.
The journey begins with a conversation; you are invited to come in, to feel at home.
In a pleasant lounge, a world of possibilities opens up to create an unforgettable trip. An elegant striped sofa becomes the meeting point, accompanied by rattan armchairs that evoke artisan tradition. In the center, a table with an emperador marble base adds character to the space. Lighting completes the room; the TMD lamp in satin nickel, with its linen shade—an iconic creation by Miguel Milá—casts a soft and cozy glow alongside minimalist wall sconces with lacquer details, designed exclusively by Terria for NUBA.
The experience does not end here.
In the back, behind the curtains, lies a hidden space to awaken the imagination: the cinema/theater.
We enter a room where time seems to stand still. The walls, upholstered in linen with vertical wooden lines, create an enveloping atmosphere. The wall sconces designed by Terria offer a play of light that allows the room to be transformed according to the needs of the moment, from a relaxed conversation to a total audiovisual immersive experience.
“Always. The traveler returns to the road.”
“It is not true. The journey never ends. Only the travelers end. And even they can prolong themselves in memory, in recollection, in stories. When the traveler sat on the beach sand and said: “there is nothing more to see”, he knew it was not so. The end of a journey is only the beginning of another. One must see what has not been seen, see again what was already seen, see in spring what had been seen in summer, see by day what was seen by night, with the sun what before was seen under the rain, see the greening crop, the ripe fruit, the stone that has changed place, the shadow that was not here before. One must return to the steps already taken, to repeat them and to trace new paths beside them. One must begin the journey anew. Always. The traveler returns to the path.”
José Saramago
Through the sculptural staircase, we access the upper floor, where we encounter a new level of experience.
Symbols are everywhere, waiting to be discovered: the triangular backrests of the chairs refer to gastronomy, the circular latticework evokes well-being, and the square canvases represent art. Every detail has been integrated so that these concepts are not just an idea, but a tangible experience.
It is complemented by Japanese-inspired chairs in two-tone oak wood and a high-gloss lacquered bar cabinet with handles designed exclusively by Terria.
A new way of understanding travel.
Studio NUBA is not just a meeting point; it is a space for inspiration, a place where dreams take shape and where every element has a purpose: to awaken emotions and accompany the traveler on their journey.
A space where the essence of travel is felt in every texture, in the light, in the scents... It is the place where the experience of traveling begins long before departure and lingers after the return.
